When the folks over at the Greater Fort Lauderdale CVB called us with a request for interactive touchscreens for their The Beach Looks Good On You campaign, we jumped at the opportunity! Our touchscreen television kiosks would be going on the road, traveling to New York, Washington DC, Chicago and Brazil to entice commuters to pack their bags and head to sunny Florida. mobiManage’s process included incorporating custom-developed design elements into an interactive touchscreen experience. In total, three touchscreens were created for the Hello Sunny campaign. The touchscreens incorporated video, pictures, and data capture methods to execute the enter-to-win. Bright imagery and video of turtles swimming made for an inviting way for potential visitors to share their personal information with the destination.
With the kiosks mounted on a branded wall, travelers and locals had the opportunity to step up to our touchscreens and enter to win a trip for two to Fort Lauderdale. The campaign resulted in millions of social media and television impressions and thousands of new leads generated for follow-up.