User experience design: A design is only as deep as it is usable. User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.
UX is made of mainly of the following categories:
- Useful: Your content should be original and fulfill a need
- Usable: Site must be easy to use
- Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
- Findable: Content needs to be navigable and locatable onsite and offsite
- Accessible: Content needs to be accessible to people with disabilities
- Credible: Users must trust and believe what you tell them
Interaction design: Interaction Design (IxD) is a multi-disciplinary design discipline that uses human understanding to manage the growth of complexity due to but not limited in scope to technology. The Interaction Designer designs the behaviors of systems that lead people through positive experiences. The majority of websites and applications online are interactive. In turn, modern web designers are called upon to make a number of considerations drastically different than those made by traditional graphic designers. To bridge this gap, we call upon the discipline of interaction design. Interaction design, like user experience design, has evolved to facilitate interactions between people and their environment. Unlike user experience design, which accounts for all user-facing aspects of a software or system, interaction designers are (typically) only concerned with the interaction between users and computers.
User Research & Development: We review how people interact with your site; what they visit the most, where they are spending the most time, and what content is obsolete. From there, we can make recommendations on where you should improve for your website redesign, what content is most important and areas of opportunity and growth.
Usability testing and review: we run all of our projects through intense and rigorous testing before we send it out to you for testing. We make sure that the end-user experience is going to best represent your business and get your website visitors to the right place and engage them in a way that is profitable for you.
Design Services: mobile-first design is more than pushing decoration to any screen. It requires strategic design and understanding of the devices used to engage with organizations. mobiManage delivers creative design with flexibility and speed, giving our customers the ability to provide memorable customer engagement, whether starting from scratch or working from existing standards. We focus on our experience with mobile user interface and use that as a philosophy across all screen types ensuring we understand the objectives and design to meet them. We merge brand-building mobile-first design with campaign and customer goals to provide one-stop marketing solutions. With an experienced team of talented designers who comprehend the mobile-first engagement to enhance new direction or existing pieces of work. Successful results come from creative, practical design experience that reflects thoughtful, strategic marketing across multiple screens.
Your Brand Identity in a Digital World
What exactly, is a brand? A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Now how does that translate over to your digital presence? With a plethora of places to make updates in our new digital age; no doubt it is hard to keep track. Are you putting your best foot forward? EVERYWHERE? An update on your website typically translates to an update on your mobile site, tablet site, Apple and Android apps, possibly your touchscreen kiosks and wait… what about social media?