blog

Mobile Monday > Cyber Monday: Technology Shapes Holiday Buying Habits

Holiday shopping isn’t what it used to be. The buying habits of Americans have changed as technology, specifically mobile phones, have taken major control. Over Thanksgiving weekend, the stores of shopping malls have become less crowded as Cyber Monday, now going by Mobile Monday, has made itself a more prominent, and more convenient, way to… [Read More]

3 Easy Ways to Promote User Generated Content (Earned Media)

Has anyone else noticed how CROWDED the social media space has become lately? I mean, who can keep up with all of those different platforms – it is like a part-time job by itself! We want to talk about how to maximize your earned media through social media – or in other words, the free… [Read More]

Why Every Business Needs to Work with a CMS

The need to create a website for your business is a no brainer. Ensuring your website is competitive with bigger, more established companies—that one is harder to tackle. Is it necessary to spend thousands of dollars to stay competitive? Does quality hinge on payout? According to Social Media Today, gone are the days of quality… [Read More]

Six Tips: App Marketing for More Downloads

Six Tips On App Marketing For More Downloads The creation of a killer app is something to be proud of and celebrate. Unfortunately, you are not in a celebratory mood because your App has been on Facebook now for almost a week and you have a whopping 20 downloads without a single review. This simply will… [Read More]

5 Plug n’ Play Marketing Tools To Make You Stand Out

Are you looking for ways to make your company stand out more? It can be difficult to stand out in today’s competitive world, but it is not impossible. If you take advantage of certain plug n’ play digital marketing tools, you can gain that competitive edge! Augmented Reality Augmented reality is a type of virtual… [Read More]

Mobile Coupon Redemption Rates Are Up

Coupons, loyalty programs, bulk mailings, flyers, etc. have always been a part of a company’s marketing strategy. More recently, pop-up ads and emails have joined the fray. All of the above methods of marketing can be effective, but a fairly new method of loyalty marketing is growing in popularity. Many companies today are making smart… [Read More]

Prediction: Mobile Bookings Will Explode in 2014/15

Unless you are just getting back from living off the grid, you are aware of the absolute explosion of mobile technology offerings. It seems as though everyday another new piece of mobile hardware is invented. Further, it is clear that many companies are jumping on the mobile bandwagon and offering a plethora of mobile services…. [Read More]

Why We Love Multi-Screen Marketing

Omni-Screen Marketing: What’s Not to Love? Why We Love Omni-Screen Marketing (and you should, too!) Oh, Omni-Screen Marketing, let us count the ways we love your cutting-edge, integrated approach to reaching audiences. After we introduce you to the concept (and its many merits), we hope you’ll fall in love, too. The Definition Omni-screen marketing is… [Read More]

Mobile Devices and Your Content Marketing Strategy

When Morgan Stanley speaks, people listen and if you are lucky, you are listening now. Mr. Stanley and the brilliant team of researchers at his side are saying that there will be more people conducting searches on mobile devices than on PCs by the year 2015. The last time I checked… that is just around… [Read More]

San Diego Tourism Authority Goes Mobile

The San Diego Tourism Authority’s official website took on a dual persona last month with the launch of a mobile version that has a layout different from the traditional desktop version. Desktop web surfers will continue to see many of the previous features on the tourism authority’s website, sandiego.org. But mobile handheld users will have… [Read More]