WACVB

About

The Western Alliance of Convention and Visitors Bureau (WACVB) is in business as an association dedicated to the professional growth of its members. WACVB’s primary goal is to promote and expand the influence of the convention and visitor industry through education. The association serves more than 140 member bureaus in the Western United States and and Western Canada. Each year, the WACVB hosts a Tech Summit and Vendor Showcase; which includes dozens of technology strategies and solutions to benefit Destination Marketing organizations. mobiManage particiates in the Tech Summit as a sponsor; providing an event- specific mobile site for attendees, adaptable to both smartphones and tablets.

Challenge

Provide a mobile and tablet-friendly website for Tech Summit attendees that gives them all the info they need accessed quickly at their fingertips. WACVB needed to provide a complete listing of sessions, vendors, attendees and speakers; as well as important maps of the hotel and convention center. WACVB also identified the need to be able to provide a way for attendees to sign up for text alerts and session reminders.

Solution

mobiManage developed a Tech Summit mobile site that website visitors were automatically redirected to while on a smartphone or tablet. All key challenges were addressed; providing attendees with session schedules, attendee lists, vendor lists and hotel/meeting space maps quickly and efficiently through an optimized mobile site. Additionally, attendees were able to click through to a text message screen to sign up for text alerts and text reminders for sessions they were signed up to attend.

Result

TheWACVB Tech Summit Conference was an interactive experience for all attendees. Attendees were free from having to carry around cumbersome paper schedules to keep track of where they were scheduled to be. Sessions were better attended over prior year, with the help of the text reminder function through the mobile site. Overall, this was a great representation of how mobile can make navigating a convention easy and painless when mobile web is integrated into the planning.

Top Clicked Features at 2013 Tech Summit

Sessions 387
Speakers 127
Attendees 143
Vendors 227
Hotel/Convention 190
Visit Mesa 57