Apple iOS8 Update – Partner With A Reputable App Developer

On September 17, 2014, Apple launched its annual iOS update. While iOS 8 has seen slower adoption rates than previous updates (47 percent for iOS8 versus 70 percent for iOS7) it is still the most attractive platform for app developers, profit wise. Why is that? For starters, iPhone users tend to place a higher priority… [Read More]

Why Every Business Needs to Work with a CMS

The need to create a website for your business is a no brainer. Ensuring your website is competitive with bigger, more established companies—that one is harder to tackle. Is it necessary to spend thousands of dollars to stay competitive? Does quality hinge on payout? According to Social Media Today, gone are the days of quality… [Read More]

Enhancing the Guest Experience with a Concierge App

Smartphone applications are constantly revolutionizing, with new apps hitting the market with more force and gusto than the last. Designers and creators of these apps are constantly looking for new and improved ways to enhance consumer’s lives, using efficiency and practicality to guide them to this end goal. In terms of the hospitality industry, there… [Read More]

Six Tips: App Marketing for More Downloads

Six Tips On App Marketing For More Downloads The creation of a killer app is something to be proud of and celebrate. Unfortunately, you are not in a celebratory mood because your App has been on Facebook now for almost a week and you have a whopping 20 downloads without a single review. This simply will… [Read More]

Social Media Campaigns That Failed? Thank Smartphones…

If you want your business to grow and attract more customers, you have to take advantage of social media. Social media sites like Facebook and Twitter are huge these days and can be used to alert the public about your company’s products and services. However, if you are using these social media platforms incorrectly, you… [Read More]

2014 Digital Marketing: It’s Middle of Q2… Have You Started?

In the Internet age, digital marketing is huge and can give your company a competitive edge. However, new tools and technologies are introduced every year, so you have to keep up with the changes. If you don’t, your company may not make it to the top. Here are six digital marketing campaigns to watch out… [Read More]

Visitor Centers of the Future

We have all been to visitor centers ranging from large to small in size. Not much has changed in the last 20 years, right? Rows and rows of so many brochures, one doesn’t even know where to start. There is always a helpful volunteer behind the counter knowledgeable with facts of the local area; but… [Read More]

5 Plug n’ Play Marketing Tools To Make You Stand Out

Are you looking for ways to make your company stand out more? It can be difficult to stand out in today’s competitive world, but it is not impossible. If you take advantage of certain plug n’ play digital marketing tools, you can gain that competitive edge! Augmented Reality Augmented reality is a type of virtual… [Read More]

Mobile Coupon Redemption Rates Are Up

Coupons, loyalty programs, bulk mailings, flyers, etc. have always been a part of a company’s marketing strategy. More recently, pop-up ads and emails have joined the fray. All of the above methods of marketing can be effective, but a fairly new method of loyalty marketing is growing in popularity. Many companies today are making smart… [Read More]